“Curio by Name – Curious by Nature”!
noun – a rare, unusual, or intriguing object.
Why choose Curio?
We’re first and foremost pragmatists and we love what we do. As trusted business partners we provide well-thought out and activated research programmes generating insights that help our clients succeed by improving their products and services.
Here's why...
With over 50 years of research, insight generation and strategic activation behind us – we decided to set up Curio so we could better channel this passion into our clients’ projects.
The company was created to focus this deep expertise and passion more directly into client projects. Our approach is grounded in insight, aiming to understand the underlying reasons behind current developments and anticipate future trends to shape effective activation strategies.
Curio helps clients maximise opportunities and navigate challenges to improve their chances of commercial success. By embedding both our insights and our people into client organisations, we deliver clear, actionable outcomes with genuine enthusiasm.
What makes us different...
We’re holistic
We’re practitioners of both quantitative and qualitative research. We’ll always recommend the optimum solution (including utilising existing research) depending on the information need and the budget.
Truly independent
We have no axes to grind in terms of the methodologies we use or in the implications of our research. We have the experience and gravitas to tell it how it is.
Global
We’ve personally conducted research in over 50 countries, so we understand global consumer/shopper category nuances when it comes to implementation.
Commercially savvy
We’re acutely aware of your investment in research and insights. So as a team with firm roots in commercial life – we ensure that our insights are practical and actionable.
You’re buying us
We work on each and every project, so we live and breathe the research. As well as making us close to all aspects of the project, we can also be extremely flexible.
Activation from insights
We do this by embedding ourselves in our clients’ teams and working with them to formulate activation strategies – it doesn’t stop with the insights!
Our Philosophy...
Our work is rooted in the principle of insight – developing clear activation strategies based on a deep understanding of why things are happening now and what might happen next.
Every project is about helping our clients seize opportunities while navigating challenges — giving them the best chance of commercial success. We do this by embedding our insights (and ourselves, with infectious enthusiasm!) within our clients’ teams to deliver clear, actionable outcomes.
Much of our work comes from long-standing relationships built on trust. Our clients rely on us to get things right and to deliver strategies that work in the real world. Before founding Curio, we asked our clients what mattered most to them — and they told us it was our collaborative, personal approach and the way we become part of their wider team.
We’re also exploring the best of AI in research and insight industry — using it to streamline operations so we can focus on what we do best: project planning and activation, powered by NI – natural intelligence!
Give us a Call...
Find out more about how we can solve your challenges book a call with our team and let curiosity become clarity.